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Digital Transformation Without Adoption Is Just Expensive Change

Date: 18 June 2026 | 10:00AM EST / 4:00PM CET | Live Virtual Meetup

Join us for an engaging Operational Excellence Reference Group – North America & EU Chapter session featuring Adam Schreiber, Senior Director, Head of Enterprise Transformations & Change Communications at PepsiCo. Adam brings deep expertise in leading large-scale transformation initiatives, with a strong focus on driving adoption, aligning leadership, and ensuring change delivers real business value.

In this session, we’ll explore why digital transformation efforts often fall short — not due to technology, but because of a lack of adoption. You’ll gain insights into the critical role leadership plays beyond funding transformation, including modelling the change, embedding it into ways of working, and ensuring it translates into measurable outcomes. We’ll unpack how organisations can move from simply implementing new tools to truly transforming how people work.

What You’ll Learn:

  • Why digital transformation fails without strong adoption and behavioural change
  • The critical role of leadership in modelling and driving transformation success
  • How to move beyond implementation to true business impact and value realisation
  • Common pitfalls that turn transformation into “expensive change”
  • Practical strategies to embed adoption into your transformation initiatives

Join Operational Excellence leaders and professionals across North America and Europe for this opportunity to rethink digital transformation — and learn how to ensure your investments translate into real, sustained impact.

Reserve Your FREE Spot Now